Data Privacy Policy

This Privacy Policy explains how All British collects, uses and protects the personal data of players and visitors. We take your privacy seriously and provide this page so you can understand what information we hold, why we use it and the choices available to you. If you have questions you can contact our team at [email protected].

Types of data we collect

Personal data

When you register an account or contact us we collect personal information such as your name, email address, date of birth, home address and proof of identity where required for verification. We also collect payment details when you make deposits or withdrawals; in many cases sensitive payment information is handled directly by our payment partners.

Technical data

We gather technical information from your device and browser to deliver the service. This includes IP address, device type, browser version, operating system, screen size, language settings and log data. We use this data to ensure the site runs smoothly and to help detect and prevent fraud.

Transactional and behavioural data

We record transactional data such as deposits, bets, play history, wins/losses and withdrawals. We also track interactions with the site and apps, including pages visited, games played and promotional activity. This information helps with account management, responsible gambling checks and personalised service.

How we use information

We use collected data to operate your account, process payments, verify identity, prevent fraud, comply with legal obligations and provide customer support. We may also use anonymised or aggregated data to improve the site, run promotions and produce basic analytics. Where we rely on consent for marketing, you can withdraw that consent at any time.

Data protection practices

We protect your information using appropriate technical and organisational measures such as encryption, secure servers and restricted access to personal data. Only authorised staff and service providers who need the data to perform their role can access it. We also carry out routine security reviews to keep our systems up to date.

Cookies and tracking technologies

We use cookies and similar technologies for essential site functions, analytics and to remember your preferences. Some cookies are set by third parties, for example analytics and payment providers. You can manage most cookies through your browser settings or via the cookie controls on our site. Blocking certain cookies may affect site functionality.

Your rights

You have rights under data protection law, including the right to access the personal data we hold about you, request correction, request deletion in certain circumstances, restrict processing and object to certain uses. You may also request a copy of your data in a portable format where applicable.

Access, correction and deletion of data

To exercise your rights or update your details please contact [email protected]. We will verify your identity before fulfilling requests to protect your account. In some cases we may need to retain certain information to comply with legal or regulatory obligations.

Information sharing and third parties

We share data with third parties for account operation and compliance, including payment processors, identity verification and fraud prevention services, analytics providers and regulators when required by law. We do not sell your personal data. Where data is shared we require partners to protect information in line with this policy.

Privacy policy updates

We may update this policy from time to time. Any material changes will be posted on the site and, where appropriate, communicated through your account. Please check this page periodically to stay informed about how we handle your personal information.