Affiliate Partnership

We invite publishers, streamers, affiliates and marketing partners to join us at All British for a straightforward, commercially-minded partnership. We work with a wide range of partners to refer quality UK players to our site, and we focus on transparent payments, practical marketing support and long-term collaboration.

Programme purpose

Our affiliate programme is designed to reward partners who drive engaged, compliant customers. We aim to provide a clear route for partners to monetise traffic while protecting players and meeting regulatory requirements. We view the relationship as a commercial partnership where both sides benefit from predictable reporting and steady growth.

Partnership benefits

Partners receive dedicated account management, timely payments and a broad set of promotional materials tailored for UK audiences. We support performance tracking, creative testing and campaign optimisation. Whether you run content sites, streaming channels or paid media, we offer practical tools to help convert and retain players.

Commission structure

We offer flexible commercial models to suit different partner types and volumes. Options include revenue share, cost-per-acquisition and mixed or hybrid deals. Terms are tailored to channel, geography and performance, and we review arrangements periodically to ensure they remain competitive and fair for both parties.

Tracking and reporting transparency

All partners get access to a secure reporting portal with activity logs, conversion data and payment history. Reports are presented clearly so you can assess campaign performance, monitor clicks and track confirmed revenue. We prioritise transparency and are available to investigate discrepancies quickly.

Marketing tools and support

We provide an up-to-date library of UK-focused creatives, landing pages and tracking links, plus guidance on messaging that meets regulatory expectations. Your account manager can help with A/B testing, bespoke creatives and campaign ideas. We also supply compliance-friendly copy for use in promotions where required.

Long-term cooperation

We value steady, long-term partnerships. Regular performance reviews allow us to adjust commercial terms, support higher-performing partners and explore exclusive campaigns when appropriate. We expect partners to follow responsible marketing practices; in return we offer commercial stability, clear communication and a collaborative approach to growth.